The Dance Costume Makers' Show
Season 1 - Episode 7Why you should have a sewing blog for your costume business
Do you struggle to get people to see your posts on social media?
It can be hard to get seen among the masses of content being posted daily, but there’s another way to get your content seen.
This week I’m talking all about sewing blogs and why you should have one for your dance costume business.
Now, before you get uppity with me and say this episode is not for you, hear me out. There are so many advantages to having an online space that is 100% your own and you control what goes on there and what doesn’t.
You’re not restricted by character length, number of images, not being able to use links - all things that social media platforms use to restrict the way we can communicate and get our message online.
They do this for a reason, it suits their business model to be this way, but it might not suit your business that well, so why ignore that prime online real estate that is the blog space on your website.
You call the shots over what goes on your website. You decide what it should look like and have complete control over every aspect of it. Why wouldn’t you want to use this to your advantage?
So, I’m going to talk you through some of the reasons I think having a sewing blog is a great idea.
Tune in to discover why having a sewing blog can be great for your costume business.
Here's some highlights including timestamps so you can easily find the info you are looking for.
- Showcase your latest makes to your audience (02:35)
- Get feedback on your work (04:31)
- Allows your customers to get to know you better (07:34)
- Drive traffic to your online shop and increase sales (09:12)
- Build your email list (12:04)
- Reach more people, potential customers (15:04)
- Affiliate income (18:31)
- Keeping a record of your work (22:02)
- Keeps your audience updated (23:30)
- Gives you the opportunity to explain more about what you do (24:51)
- Increases exposure on social media (27:00)
Info & links mentioned in this episode:
During the show I talked about the affiliate links I have with Crystal Parade and Magpie Crystals
Use the following links and discount codes to get money off your entire order.
Crystal Parade ‘PINKG10’ for 10% off your order https://www.crystalparade.co.uk
Magpie Crystals ‘PGNM5’ for 5% off your order https://www.magpiecrystals.co.uk
Hopefully you’ve enjoyed this episode and it’s given you some ideas about how you can incorporate a sewing blog into your costume making business.
If you’d like to support the show I’d really love it if you could leave me a review on Apple Podcasts, or wherever you like to listen to your shows. It really helps more people find the show and encourages me to keep making new episodes.
To leave a review on Apple Podcasts you can do this within the app.
Stay safe x
Where you can find me
Website - www.pinkgiraffe.co.uk
FB Page - www.facebook.com/PinkGiraffe
FB Group - The Pink Giraffe Sewing Business Community Group - www.pinkgiraffe.co.uk/group
Pinterest - uk.pinterest.com/PinkGiraffeUK
Instagram - www.instagram.com/pinkgiraffeuk
Twitter - twitter.com/PinkGiraffeCC
YouTube - www.pinkgiraffe.co.uk/YouTube
LinkedIn - www.linkedin.com/in/nicky-merrick-/
Big credit to the guys from Purple Music for allowing me to use their track for my intro and outro music.
Music:
Hi, I'm Nicky from Pink Giraffe and this is the Dance Costume Makers' Show Podcast.
Related Episodes
Mistakes I’ve made and things I’ve learned in business.
How to dye and airbrush your dance costumes with Alex from Alexice Designs – S1 E6
How to price a custom dance costume – S1 E5
What kind of marketing you can do during the Corona crisis – S1 E4
5 Ways To Handle Customer Objections – S1 E3
How to go from hobby sewing to a small business owner – S1 E2
10 Things to do in your sewing business while the world is in lockdown – S1 E1
