The Dance Costume Makers' Show
Season 1 - Episode 4What kind of marketing you can do during the Corona crisis – S1 E4
Are you struggling to know what type of content to put out for your customers while in lockdown?
Do you feel unsure talking about costumes that your customers don’t need right now?
In this episode I’ll give you a few ideas about how you can stay in touch with your customers and ensure they don’t forget about you.
Lots of businesses are starting to think about how they might be able to start trading again once the lockdown restrictions are relaxed, but it’s hard to make plans when all we can do is speculate about what might happen and what we might be allowed to do once lockdown restrictions are lifted.
Most of us are limited with the costumes we can make right now because the dance competitions have all been cancelled and we don’t know when they might be able to start up again.
It’s unlikely to be a priority as generally dancing is seen as a social hobby and not something that is crucial or that important, but for those of us working in the industry, it is important and it’s critical that we are able to keep our businesses going.
So I thought today I would talk about the kind of marketing we can do for our costume making businesses that will keep us in our customer’s minds so that when they want to start buying again, they will know where to go.
Tune in to find out how you can best serve your customers during lockdown.
Here’s some highlights including timestamps so you can easily find the info you are looking for.
- The types of content you can create (02:53)
- New designs you are working on (04:26)
- Past work you’ve done (06:36)
- Bloopers (07:35)
- Competition idea (10:49)
- Alex Ice Designs (10:53)
- Croquis Pronunciation (11:13)
- Canva (14:25)
- What you like about your work (16:15)
- How I ended up becoming a pole dance costume maker (16:53)
- Who would you most like to design a dance costume for? (18:38)
- Coming up soon… (23:23)
Info & links mentioned in this episode:
Some of these are affiliate links and I may earn a small commission if you purchase from them. You won’t pay any more, but you will be helping to support the podcast and keep it free for everyone. You can read more in my disclaimer here.
During the show I talked about using a fashion croquis to create new dance costume designs. I totally pronounced it wrong, but I said I would look it up, and I did. The correct pronunciation is in fact ‘kroguee’.
Who’d have thought?
AlexIce Designs – https://www.facebook.com/AlexiceDesigns/
How to correctly pronounce ‘croquis’- https://www.youtube.com/watch?v=QR5feQnQqjc
Canva – https://www.canva.com
Grace McDowall Performer Profile – https://www.pinkgiraffe.co.uk/performer-profile-grace-mcdowall/
Jane White Tuition – https://www.janewhitetuition.co.uk
Hopefully this episode has been useful and given you some ideas on the kind of content you can put out during the Covid-19 lockdown.
If you’d like to chat with other costume makers about all things costume and business related you can join my free Facebook Group ‘Grow Your Dance Costume Business’ where you can post pics, ask questions and network with other costume makers.
Enjoy your day and stay safe x
Where you can find me
Website – www.pinkgiraffe.co.uk
FB Page – www.facebook.com/PinkGiraffe
FB Group – The Pink Giraffe Sewing Business Community Group – www.pinkgiraffe.co.uk/group
Pinterest – uk.pinterest.com/PinkGiraffeUK
Instagram – www.instagram.com/pinkgiraffeuk
Twitter – twitter.com/PinkGiraffeCC
YouTube – www.pinkgiraffe.co.uk/YouTube
LinkedIn – www.linkedin.com/in/nicky-merrick-/
Big credit to the guys from Purple Music for allowing me to use their track for my intro and outro music.
Music:
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Episode 0 – Trailer
The Dance Costume Makers' Show is a podcast for costume makers looking to make an income from their talents or to take their business forward. Nicky has been a costume maker for several years and a small business owner for over a decade. The podcast will cover...
